A tremendous change happens when we give an individual or an organisation the knowledge, understanding, and tools to use communication and language effectively. It’s not always quick and easy — but if you understand how it works, you have incredible power and influence.
I am a trainer and senior advisor for internal and external communications for government, finance, education, STEM, hospitality, and nonprofit sectors. My major practice areas are copywriting, content marketing, digital culture, and branded + corporate storytelling. I am interested in the intersections between communication and digital culture, and healthcare, religion, and the arts.
There is a growing and urgent need for the skills that make individuals and organisations conscious, critical thinkers when creating, sharing, or consuming content. From Fortune 500 companies to public bodies, educational institutions, startups, NGOs, and SMEs from over 25 countries, I work with entities to create trustworthy, engaging, and relevant content that builds relationships with audiences.
Developing and delivering training programmes and resources for practitioners in the areas of content development, editing, copywriting, brand storytelling, digital strategy, and internal communication. Advocating for freelance creative professionals by developing programmes that help build competencies in individual copywriters.
Building competencies in communication, content, design, and technological literacy in organisations to build, grow, and sustain a culture of content. Supporting organisations as they grow and acquire knowledge through internal processes, frameworks, and content + language audits that improve everyday communication practices.
Content strategy + development
Advising on language design, content development, brand language guidelines, and audience engagement strategy. Working with brands, designers, video production specialists, animators, web developers, and app developers to create content and language strategy for brand collaterals, for all platforms including web, print, OOH, and packaging.
Business + leadership
Co-founder of the Quantico Centre for Communication + Information Literacy. Leading the firm’s strategic direction, developing initiatives, and fostering partnerships. Serving on panels and speaking and moderating on marketing, corporate social responsibility, publishing, and personal branding.
Pro bono work for the Charities Aid Foundation, the Jane Goodall Institute, Boys’ Town, the Speak Good English Movement, AIESEC, and arts, interfaith, and community organisations.